diff --git a/Gemfile b/Gemfile
index 7f793ee..97ede64 100644
--- a/Gemfile
+++ b/Gemfile
@@ -28,11 +28,11 @@ gem 'lockbox'
 gem 'airrecord'
 gem 'aws-sdk-s3', require: false
 gem 'google-api-client'
+gem 'pagy'
 gem 'rack-cors'
 gem 'sentry-raven'
 gem 'sequenced'
 gem 'sorcery'
-gem 'pagy'
 
 group :development, :test do
   # Call 'byebug' anywhere in the code to stop execution and get a debugger console
diff --git a/app/controllers/forms_controller.rb b/app/controllers/forms_controller.rb
index d941881..563aa95 100644
--- a/app/controllers/forms_controller.rb
+++ b/app/controllers/forms_controller.rb
@@ -17,9 +17,7 @@ class FormsController < ApplicationController
 
   def index
     @forms = current_user.forms
-    if @forms.empty?
-      redirect_to new_form_url
-    end
+    redirect_to new_form_url if @forms.empty?
   end
 
   def create
@@ -35,12 +33,20 @@ class FormsController < ApplicationController
     @form = current_user.forms.find_by!(token: params[:id])
   end
 
+  def notification
+    @form = current_user.forms.find_by!(token: params[:id])
+  end
+
   def update
     @form = current_user.forms.find_by!(token: params[:id])
     if @form.update(form_params)
       redirect_to form_url(@form)
     else
-      render :edit
+      if form_params[:notify_email]
+        render :notification
+      else
+        render :edit
+      end
     end
   end
 
@@ -55,6 +61,6 @@ class FormsController < ApplicationController
   private
 
   def form_params
-    params.require(:form).permit(:title, :thank_you_url, :backend_name, :google_spreadsheet_sheet, :airtable_table, :airtable_api_key, :airtable_app_key)
+    params.require(:form).permit(:title, :thank_you_url, :backend_name, :google_spreadsheet_sheet, :airtable_table, :airtable_api_key, :airtable_app_key, :notify_email)
   end
 end
diff --git a/app/helpers/application_helper.rb b/app/helpers/application_helper.rb
index c2ebd8c..0e0edb4 100644
--- a/app/helpers/application_helper.rb
+++ b/app/helpers/application_helper.rb
@@ -1,5 +1,5 @@
 # frozen_string_literal: true
 
 module ApplicationHelper
-    include Pagy::Frontend
+  include Pagy::Frontend
 end
diff --git a/app/models/authentication.rb b/app/models/authentication.rb
index e74ac3f..6491af9 100644
--- a/app/models/authentication.rb
+++ b/app/models/authentication.rb
@@ -27,9 +27,7 @@ class Authentication < ApplicationRecord
       c.access_token = access_token
       c.refresh_token = refresh_token
       c.expires_at = expires_at
-      if expires_at < 1.minute.from_now
-        refresh_from(c)
-      end
+      refresh_from(c) if expires_at < 1.minute.from_now
     end
   end
 end
diff --git a/app/models/form.rb b/app/models/form.rb
index b01fdab..8800df3 100644
--- a/app/models/form.rb
+++ b/app/models/form.rb
@@ -18,6 +18,7 @@ class Form < ApplicationRecord
   validates :airtable_api_key, presence: { if: :airtable? }
   validates :airtable_app_key, presence: { if: :airtable? }
   validates :airtable_table, presence: { if: :airtable? }
+  validates :notify_email, presence: true, on: :update, allow_blank: true
 
   # TODO: use counter_cache option on association
   def submissions_count
@@ -41,7 +42,11 @@ class Form < ApplicationRecord
   def google?
     backend_name == 'google_sheets'
   end
-  def google; google?; end # TODO: remove this alias
+
+  # TODO: remove this alias
+  def google
+    google?
+  end
 
   def backend
     @backend ||= SpreadsheetBackends.const_get(backend_name.camelize).new(self)
diff --git a/app/views/forms/edit.html.erb b/app/views/forms/edit.html.erb
index 54d75e5..e7be0d5 100644
--- a/app/views/forms/edit.html.erb
+++ b/app/views/forms/edit.html.erb
@@ -28,7 +28,7 @@
         <ul class="menu-list">
           <li><%= link_to "Form Settings", edit_form_url(@form), class: "is-active" %></li>
           <li><%= link_to "Setup", setup_form_url(@form) %></li>
-          <li><a>Email notifications</a></li>
+          <li><%= link_to 'Email notifications', notification_form_url(@form) %></li>
         </ul>
       </aside>
 
diff --git a/app/views/forms/notification.html.erb b/app/views/forms/notification.html.erb
new file mode 100644
index 0000000..7b75909
--- /dev/null
+++ b/app/views/forms/notification.html.erb
@@ -0,0 +1,56 @@
+<div class="container">
+  <div class="is-pulled-right">
+    <%= link_to image_tag("#{@form.backend_name}-icon.svg", alt: @form.backend_name.humanize), @form.spreadsheet_url %>
+  </div>
+  <nav class="breadcrumb is-small has-bullet-separator" aria-label="breadcrumbs">
+    <ul>
+      <li>
+        <%= link_to forms_url do %>
+          <span class="icon is-small"><i class="fas fa-home" aria-hidden="true"></i></span>
+          Forms
+        <% end %>
+      </li>
+      <li><%= link_to @form.title, form_url(@form) %></li>
+    </ul>
+  </nav>
+  <h1 class="title">
+    <%= @form.title %>
+  </h1>
+
+
+  <div class="columns">
+    <div class="column is-one-quarter">
+
+      <aside class="menu">
+        <p class="menu-label">
+          General
+        </p>
+        <ul class="menu-list">
+          <li><%= link_to "Form Settings", edit_form_url(@form) %></li>
+          <li><%= link_to "Setup", setup_form_url(@form) %></li>
+          <li><%= link_to 'Email notifications', notification_form_url(@form), class: "is-active" %></li>
+        </ul>
+      </aside>
+
+    </div>
+    <div class="column">
+
+      <%= form_for @form, local: true do |f| %>
+
+        <div class="field">
+          <label class="label">Notification Email</label>
+          <div class="control">
+            <%= f.email_field :notify_email, class: 'input', placeholder: '', required: true, autocomplete: 'off' %>
+          </div>
+          <p class="help">On which Email would you like to be notified when a form is submitted?</p>
+        </div>
+      
+        <div>
+          <%= f.submit 'Save', class: 'button is-primary' %>
+        </div>
+      <% end %>
+
+    </div>
+  </div>
+
+</div>
diff --git a/app/views/forms/setup.html.erb b/app/views/forms/setup.html.erb
index cbdd1b0..0dc9397 100644
--- a/app/views/forms/setup.html.erb
+++ b/app/views/forms/setup.html.erb
@@ -28,7 +28,7 @@
         <ul class="menu-list">
           <li><%= link_to "Form Settings", edit_form_url(@form) %></li>
           <li><%= link_to "Setup", setup_form_url(@form), class: 'is-active' %></li>
-          <li><a>Email notifications</a></li>
+          <li><%= link_to 'Email notifications', notification_form_url(@form) %></li>
         </ul>
       </aside>
 
diff --git a/app/views/forms/show.html.erb b/app/views/forms/show.html.erb
index e678126..4996b70 100644
--- a/app/views/forms/show.html.erb
+++ b/app/views/forms/show.html.erb
@@ -26,8 +26,9 @@
       <div class="column is-two-thirds">
 
         <h3 class="title">One more step:</h3>
+        <p>Your document has been successfuly configured. \o/</p>
         <p>
-          Set the <code>action</code> of your online form to <code><%= submission_url(@form) %></code> and make sure your fields have proper <code>name</code> attributes.
+          Now set the <code>action</code> of your HTML online form to <code><%= submission_url(@form) %></code> and make sure your fields have proper <code>name</code> attributes.
         </p>
         <h4 class="subtitle" style="margin-top:1em">Example:</h4>
         <pre><code class="language-html">
diff --git a/config/initializers/demo.rb b/config/initializers/demo.rb
index 857dc99..ab5b956 100644
--- a/config/initializers/demo.rb
+++ b/config/initializers/demo.rb
@@ -1,10 +1,7 @@
 # frozen_string_literal: true
-if ENV['GOOGLE_DEMO_FORM_ID'].present?
-  GOOGLE_DEMO_FORM = Form.find_by(id: ENV['GOOGLE_DEMO_FORM_ID'])
-end
 
-if ENV['AIRTABLE_DEMO_FORM_ID'].present?
-  AIRTABLE_DEMO_FORM = Form.find_by(id: ENV['AIRTABLE_DEMO_FORM_ID'])
-end
+GOOGLE_DEMO_FORM = Form.find_by(id: ENV['GOOGLE_DEMO_FORM_ID']) if ENV['GOOGLE_DEMO_FORM_ID'].present?
+
+AIRTABLE_DEMO_FORM = Form.find_by(id: ENV['AIRTABLE_DEMO_FORM_ID']) if ENV['AIRTABLE_DEMO_FORM_ID'].present?
 
 AIRTABLE_DEMO_EMBED_URL = ENV['AIRTABLE_DEMO_EMBED_URL']
diff --git a/config/initializers/pagy.rb b/config/initializers/pagy.rb
index 3b416b3..9712381 100644
--- a/config/initializers/pagy.rb
+++ b/config/initializers/pagy.rb
@@ -1,15 +1,12 @@
-# encoding: utf-8
 # frozen_string_literal: true
 
 # Pagy initializer file (3.8.0)
 # Customize only what you really need and notice that Pagy works also without any of the following lines.
 # Should you just cherry pick part of this file, please maintain the require-order of the extras
 
-
 # Extras
 # See https://ddnexus.github.io/pagy/extras
 
-
 # Backend Extras
 
 # Array extra: Paginate arrays efficiently, avoiding expensive array-wrapping and without overriding
@@ -29,7 +26,6 @@
 # See https://ddnexus.github.io/pagy/extras/searchkick
 # require 'pagy/extras/searchkick'
 
-
 # Frontend Extras
 
 # Bootstrap extra: Add nav, nav_js and combo_nav_js helpers and templates for Bootstrap pagination
@@ -66,7 +62,6 @@ require 'pagy/extras/bulma'
 # See https://ddnexus.github.io/pagy/extras/navs#steps
 # Pagy::VARS[:steps] = { 0 => [2,3,3,2], 540 => [3,5,5,3], 720 => [5,7,7,5] }   # example
 
-
 # Feature Extras
 
 # Headers extra: http response headers (and other helpers) useful for API pagination
@@ -101,19 +96,15 @@ require 'pagy/extras/bulma'
 # See https://ddnexus.github.io/pagy/extras/trim
 # require 'pagy/extras/trim'
 
-
-
 # Pagy Variables
 # See https://ddnexus.github.io/pagy/api/pagy#variables
 # All the Pagy::VARS are set for all the Pagy instances but can be overridden
 # per instance by just passing them to Pagy.new or the #pagy controller method
 
-
 # Instance variables
 # See https://ddnexus.github.io/pagy/api/pagy#instance-variables
 # Pagy::VARS[:items] = 20                                   # default
 
-
 # Other Variables
 # See https://ddnexus.github.io/pagy/api/pagy#other-variables
 # Pagy::VARS[:size]       = [1,4,4,1]                       # default
@@ -122,7 +113,6 @@ require 'pagy/extras/bulma'
 # Pagy::VARS[:anchor]     = '#anchor'                       # example
 # Pagy::VARS[:link_extra] = 'data-remote="true"'            # example
 
-
 # Rails
 
 # Rails: extras assets path required by the helpers that use javascript
@@ -130,7 +120,6 @@ require 'pagy/extras/bulma'
 # See https://ddnexus.github.io/pagy/extras#javascript
 # Rails.application.config.assets.paths << Pagy.root.join('javascripts')
 
-
 # I18n
 
 # Pagy internal I18n: ~18x faster using ~10x less memory than the i18n gem
@@ -160,11 +149,10 @@ require 'pagy/extras/bulma'
 #                  filepath: 'path/to/pagy-xyz.yml',
 #                  pluralize: lambda{|count| ... } )
 
-
 # I18n extra: uses the standard i18n gem which is ~18x slower using ~10x more memory
 # than the default pagy internal i18n (see above)
 # See https://ddnexus.github.io/pagy/extras/i18n
 # require 'pagy/extras/i18n'
 
 # Default i18n key
-# Pagy::VARS[:i18n_key] = 'pagy.item_name'   # default
\ No newline at end of file
+# Pagy::VARS[:i18n_key] = 'pagy.item_name'   # default
diff --git a/config/routes.rb b/config/routes.rb
index 13f84c7..46627d0 100644
--- a/config/routes.rb
+++ b/config/routes.rb
@@ -7,6 +7,7 @@ Rails.application.routes.draw do
     member do
       get :form
       get :setup
+      get :notification
     end
     resources :submissions
   end
@@ -29,7 +30,7 @@ Rails.application.routes.draw do
   get '/auth' => 'sessions#auth', :as => :auth
 
   get '/demo(/:backend)' => 'home#demo', :as => :demo
-  get '/contact', to: redirect('/#contact-us'), :as => :contact
+  get '/contact', to: redirect('/#contact-us'), as: :contact
   get '/help', to: redirect('https://www.notion.so/Tinyforms-Help-Center-04f13b5908bc46cfb4283079a3cb1149')
   get '/privacy', to: redirect('https://www.notion.so/Privacy-Policy-f4bd2d6c8e7742bbb9ca1c952aec0379')
   get '/terms', to: redirect('https://www.notion.so/Terms-and-Conditions-d73fd11089164eac91ede8ab4b4da5b3')
diff --git a/db/migrate/20200702202828_add_notify_email_to_forms.rb b/db/migrate/20200702202828_add_notify_email_to_forms.rb
new file mode 100644
index 0000000..0f770e9
--- /dev/null
+++ b/db/migrate/20200702202828_add_notify_email_to_forms.rb
@@ -0,0 +1,5 @@
+class AddNotifyEmailToForms < ActiveRecord::Migration[6.0]
+  def change
+    add_column :forms, :notify_email, :string
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index cfb8137..3e1e9ee 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema.define(version: 2020_06_10_131725) do
+ActiveRecord::Schema.define(version: 2020_07_02_202828) do
 
   # These are extensions that must be enabled in order to support this database
   enable_extension "plpgsql"
@@ -62,6 +62,7 @@ ActiveRecord::Schema.define(version: 2020_06_10_131725) do
     t.string "airtable_table"
     t.string "backend_name"
     t.string "google_spreadsheet_sheet"
+    t.string "notify_email"
   end
 
   create_table "submissions", force: :cascade do |t|